continues to evolve and today can take many forms. A popular
form is social media in which your message is placed
on a blog or tweet site that invites comments.
venues for PR are trade shows. They are
an effective means to talk with potential clients
face-to-face and learn about their needs. In addition, they
generate sales leads and provide a convenient forum to
contact editors. Theorem helps optimize your
participation in trade shows, developing your "visual
presence", organizing the scores of details that must
be addressed, setting up meetings with editors and gathering
valuable market information.