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Branding is a means to differentiate your products from your competition. You donà·¡nt your customers to think of your products as a commodity; you want your brand to be recognized for attributes such as performance, quality and customer support. Theorem has helped companies develop a unique identity or brand.

One client had developed a line of products that could be very easily and quickly modified without sacrificing existing regulatory approvals. The line was branded "flexibility series" and an entire campaign of advertising and promotional literature was built around this brand. The brand was depicted using pictures and line
illustrations of a very flexible gymnast